To make the most of our time:
I could throw flashy numbers at you and promise the moon, but let’s be real:
Shopify screenshots mean nothing without context—ad spend, margins, the full picture.
Growth isn’t linear.
Every brand is different.
And sometimes, things don’t go as planned.
That’s why I do things differently.
If you’re looking for overnight results or quick riches in three months, I’m not the right fit.
I focus on sustainable, long-term growth—no shortcuts, no BS.
I work with only a handful of brands at a time, ensure you get the focus you deserve.
So, are you ready to stop chasing quick fixes and start building something real?
For small brands ready to grow, this service gives you the tools and guidance to stand out without breaking the bank.
Need direction? We’ll create custom strategies for your team and work alongside you to make them happen.
Want hands-on support? We’ll manage your ads, emails, and more—cutting the fluff and driving real results.
Not sure which is best for you? Let’s talk.
TRADITIONAL AGENCY | GROWTH PARTNER | ECOM MANAGER | |
---|---|---|---|
STRATEGY | Generic templates | Over complicated | Tailored and effective |
FOCUS | Quick wins | Big talk, weak results | Long-term growth |
EXECUTION | Ads-only, nothing else | Slow, impractical plans | Flexible: strategy or execution |
COMMITMENT | Too many clients | Spread too thin | Few brands for real focus |
ADAPTABILITY | One-size-fits-all | Rigid and complex | Aligned with your needs |
We’ll attract the right audience with targeted ads that drive high-quality visitors—no wasted budgets on clicks that don’t convert.
Your website should turn visitors into buyers. You'll get clear, actionable guidance to help you optimise key elements and boost sales.
The first sale is just the start. Strategic email flows keep your customers engaged, turning them into loyal fans who keep coming back.
Build trust and stand out with content that resonates. Get expert guidance to craft messaging and visuals that truly connect with your audience.
Working with them was the creative spark we needed.
They created this dynamic ad campaign that truly resonated with our audience and they also created an email sequence that was out of this world, took it to the next dimension.
Irene and her team were always there to support me, guide me, send me videos to show me how to do things…
They truly are supportive and a partnership in every sense of the word. I wholeheartedly recommend them.
STELAR is a purpose-led brand, born and established in Bali. We collaborate with local artisan communities to create luxury handcrafted bags and accessories that preserve high-level heritage weaving skills, produced in communities, not factories.
We want to share our unique story and establish our brand across the globe and have made great progress with the help of Digital Ministry and their expertise in this field. Within the first 6 months, we have experienced a significant increase in subscribers to our community, who have converted into engaged customers.
As a result, our sales have considerably increased with our target demographic within a very short time.
I can’t stress enough how much of a pro Irene is.
They were consistently transparent, always punctual, and made sure we hit every milestone we set.
Not only that, Irene was incredibly accessible, brimming with knowledge and experience, and incredibly adaptable and responsive to our needs.
I know what it’s like to feel stuck. Too many brands are handed cookie-cutter solutions from growth partners or agencies—big promises, no real results.
That’s why I built something different: strategies that actually help brands grow.
Before this, I spent 7 years in the film industry. It looked glamorous—big productions, amazing talent—but the truth? I felt lost. Overworked, anxious, dealing with personal losses, and stuck in a toxic workplace.
One day, I realised: this couldn’t be my life. Something had to change.
In 2020, I took a leap. I left it all behind and threw myself into marketing—ads, emails, landing pages, copywriting. I wanted to figure out what really works.
I spent hours talking to business owners, digging into their struggles. What helped them grow? What held them back?
That’s how this service was born—not just to fix numbers but to help brands like yours break free and thrive.
Don’t have a team? No problem. I work with vetted and trusted experts to ensure your brand gets the best results.
Media Buyer
Making growth feel effortless, like riding a bike downhill.
Email Marketer
Turning inboxes into devoted cults, one email at a time.
I get it—choosing the right Ecom Manager for your brand is a big decision.
Here are the most common questions I hear:
I'm an Ecom Manager, not another agency. I work as part of your team, crafting strategies tailored to your brand’s unique needs—no cookie-cutter solutions here.
I focus on long-term growth. You’ll see real results—traffic that converts, loyal customers, and steady progress. No fluff, just proven success.
It depends on what we choose together. If you're starting out, mentorship will guide you. If you have a team, I provide strategy + team management. For a more hands-off approach, we’ll handle most of the execution with full implementation. We’ll figure out what works best on the call.
If you’re on a budget, start with mentorship. I'll help you build a solid foundation and scale up over time. As your business grows, we you can move to e-commerce management for more hands-on help.
We don’t design or produce creatives, but we’ll guide you on what works. If your budget allows, our UGC Manager can help create content that resonates with your audience.
I don’t implement CRO myself, but I’ll guide you strategically. If needed, I’ll connect you with trusted experts to handle the implementation.
I'm not here for get-rich-quick schemes. You’ll see some quick wins, but real, lasting success takes time. If you’re expecting a millionaire in three months, we’re not the right fit. I'm focused on solid long-term growth.
Nope. For mentorship, the minimum commitment is 3 months. For our other services, we can work on a month-by-month basis, but we recommend 3-6 months to maximise results and fully optimise your growth strategy.
If you have a team, I'll work directly with them, providing the strategy while they handle execution. I'll ensure everything stays on track to drive the best results.
I get it—traditional agencies and growth partners often overpromise and underdeliver. As Ecom Manager, I work closely with you, acting as an integral part of your team, crafting tailored strategies and ensuring real, sustainable growth.
Meta Ads aren’t a magic wand. A few years ago, it was easier and cheaper, but things have changed. Ads alone won’t cut it anymore. If your store isn’t converting, no amount of ads will help. I focus on the whole system—ads, conversion rate and email marketing.
To make the most of our time: