You don’t need more traffic.

You need to stop bleeding money on every damn sale.

If your ecommerce store is making under €10k/month and you feel like you’re doing everything — but still not seeing real growth — the problem probably isn’t your product.

It’s your pricing.

And no one is telling you that.

In just 20 minutes, I’ll show you the biggest pricing mistake most founders make — and how to fix them without touching your product, your website, or your ads.

You’ll also get a plug-and-play calculator that tells you, with brutal clarity, if you’re actually making money… or just moving boxes at a loss.

🤔 Let me guess…

You’re running ads. Updating product pages. Writing emails. Replying to support tickets.

You’re doing everything they say you should do — and still wondering why your bank account doesn’t reflect it.

I’ve seen it again and again: brands doing €3k, €5k, even €8k a month…

Stuck. Working like maniacs. Living on hope.

And most of them?

They’re completely blind to the one number that changes everything: margin.

This free resource won’t fix your entire business.

But it will show you why you’re stuck — and where to start fixing it.

✅ Here’s what you get when you sign up

  • 🎥 20-minute video breaking down the 3 pricing mistakes draining your profits
  • 📄 Cheat-sheet to plug the leaks today
  • 📊 Plug-and-play Google Sheets calculator that shows you exactly what to charge

All free. No fluff. No funnels.

Just something that might finally give you clarity — and margin.

 

💡 This lesson is pulled directly from my private mentorship program.

It’s not watered down. It’s not a teaser.

It’s real training — the same stuff my paying clients get when we start fixing their stores.

🔧 What happens next

You’ll get access to everything immediately.

But more importantly, you’ll start getting my daily emails.

Not inspiration. Not “tips”.

Actual strategy — based on years working in the trenches with real ecommerce stores.

Stuff you can read in 2 minutes and apply that same day.

💬 What founders say

“Reading Irene’s emails felt like having a brutally honest conversation with someone who’s been in the trenches. No fluff, no filler — just clarity, conviction, and style that doesn’t try too hard.”

 

“Your emails hit like advice from a friend who’s been through the fire — and actually gives a damn. No motivational quotes, no fluff. Just the kind of straight talk that makes you stop scrolling and start fixing your shit.”

 

“We tested one line from one of your emails in a subject line. CTR went up 27%. Now it’s standard practice in our team to read your emails out loud before we hit ‘send’ on anything. You’ve become part of the process.”

 

“Every day I get about 40 emails I ignore. Yours? I open them with a pen in hand. Some days they spark ideas. Others they punch me in the gut. But every single time, they move me to do something — and that’s rare as hell.”

🔥 This is the kind of stuff that shows up in your inbox

Real subject lines from my daily emails — open-rate catnip for founders who hate fluff.

Don’t sign up if you just want “value.” This is not a newsletter. It’s a wake-up call.

  • The €60 chocolate bar that taught me a lesson
  • You didn’t start your store to be this busy
  • Why most brands don’t make it past year one
  • Bleach in the milk, 5 cops in my house, €1,305 in damage
  • The brands that sell the most do this
  • This brand made millions by showing flabby arms
  • What drug dealers can teach you about ecom
  • A golden cage is still a cage
  • This one change = more sales
  • No, your intern is not a media buyer

If these subject lines make you raise an eyebrow (or smirk), you’ll love what’s inside.

🙋‍♀️ Who the hell am I?

I’m Irene.

I’ve spent the last 5+ years helping ecommerce founders stop winging it and start selling like they mean it.

I don’t have a marketing degree.

I’ve never danced on TikTok.

And I’m not here to tell you how to “10x your funnel with AI.”

What I do have is real experience:

Working behind the scenes with brands that used to make €3k/month — and now pull in with less chaos, more clarity, and yes… better pricing.

This free resource is just a taste of how I work:

No theory. No fluff.

Just what actually helps founders like you grow a business that works — without losing your mind.

If that sounds like something you want more of, drop your email and let’s get started.